Friday, October 14, 2011

Social Media in the Workforce- Trish Skram

Trish Skram graduated from UW-Whitewater in 2006 with a double major in Speech Communication and Marketing with an emphasis in Public Relations. While attending Whitewater, Trish worked at the Aquatic Center which is what helped her get her internship with Marcy Health System.

She did a summer internship which turned into a full time position where she currently works as the Media Specialist and Public Relations Manager at the Marcy Health System in Janesville.

In 2008 Trish was inspired to start her own business as a professional blogger she blogs for the Janesville Gazette and Wisconsin Healthcare. Trish said she blogs because it helps her grow her networks and gain valuable knowledge. She gave some statistics which I found very interesting, Trish said that 55% of corporations use social media to seek job applicants, 77% of internet users read blogs and 58% say that they are better known in the industry because of their blog which is what happened to Trish.

Trish gave 8 helpful blogging tips-
1. Write specific goals and objectives
2. Know your competency, relate your content to the reader
3. Listen and learn about your audience and create ambiance
4. Add a personal touch by having personal opinions and photos
5. Be positive, people want to be inspired and encouraged
6. Encourage engagement by writing with passion in authentic human voice
7. Establish your message and research keywords that people use
8. Be consistent and post frequently

I really liked how Trish said that everyone has blogging worries but the important thing is to understand that no one has all the answers as a blogger we have to know that social media is where you can start a conversation and ask for help and advice as well as understand that mistakes are okay and we need to learn from those and move on.

Trish said that twitter is also a good way to publicize blogs and she stresses out the importance of knowing that social media is not a numbers game it is about engagements and relationships we create by using social media.

Trish also gave a good advice to students letting them know it is important to share our passion and knowledge, participate, not to be afraid and to always work hard even if it feels like waste of time.

For more information about Trish Skram you can also visit her LinkedIn page.


6 comments:

  1. I also really liked what she said about how everyone is self conscious of what people will think about what they wrote,but that no one can know everything. She really made the whole blogging world seem a little less scary.
    Jess

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  2. I like how you wrote about the importance of interactions not the number of followers. Sometimes people get caught up in the amount of "likes" on Facebook or the number of "followers' on twitter, but this all gets lost if there is no interaction.

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  3. I enjoyed this speaker as well. You and Trish are correct when saying that no one in the blogging world has all the answers. Social Media is simply a way to start promoting yourself and creating an image for what you see yourself doing in the future.

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  4. Listening to Trish made me realize how important blogging can be and how it can only benefit yourself and to communicate with others.

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  5. I really liked the advice Trish gave about no blogger has all the answers. You have to realize that you can ask questions and have to take advice from others.

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  6. I think Trish 8 tips for blogging is really useful. I know when I blog it can seem like I have no clue which direction I would want to take my readers into to. But reading her advice I know that as long as I stay consistent that my followers will enjoy.

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